The spa industry is booming, and spa sales are skyrocketing. If you're looking for a way to bring in more revenue, or just want to promote your spa's services, then a spa sale is the perfect solution. There are many benefits of hosting a spa sale event - it will attract new clients while also generating repeat business from existing customers. In this blog post we'll talk about how to make the most out of your next spa sale!
One of the best things you can do is plan your spa sale in advance. It's important to make sure that you have enough time on both ends of planning and execution, so take into account any equipment or staff changes between now and then as well as how many days it will be before people are lined up outside your door. If possible, start advertising about six weeks ahead of time! This gives potential clients plenty of notice to gather their pennies and put them towards a spa treatment or two while also giving everyone some time to prepare for an influx in customers. You might also consider starting with discounts at first - this way they'll come in expecting discounts but still get hooked by the end when they see other deals too good to pass up and just notice the very occasional spa treatment that's the same price as it was before.
- advertising six weeks ahead of time
- starting with discounts to get people in then increasing prices at the end of sales promotion, this is not a good idea! Think about what kind of pricing strategy you want and stick to it throughout your promotions instead. You might even consider running two separate spa seasons: one for winter months, when everyone is looking forward to warmer weather, and another for summer, when they're actively seeking ways to cool off from the heat. Customers will appreciate knowing their options well in advance so they can plan accordingly - if possible, make sure there are plenty of package deals that offer them savings on treatments or other services.
